Tal Winter and Kate Cutler were close friends and young lawyers in San Francisco. They believed in La Dolce Vita, in love and in themselves. Their daily beauty regimens consisted of mascara, a swipe of lip gloss and—the key to flawless beauty—a bottle of water. Eight hours of sleep, eight hours of work, eight hours of fun, eight glasses of water—rinse and repeat. They were two intelligent, fashionable, cultured women in love with everything glowing and glamorous—but realized they were drinking from trash: cheap, disposable, plastic water bottles. Not glamorous. Instead, they wanted to drink from something clean, clear, soft and beautiful that felt like a couture accessory and not camping equipment. A product to be loved, not tossed away—a product they believed they could design. So they quit their jobs, said yes to the adventure, and recreated their lives. Four years later bkr has gained a dedicated following, earning its reputation as a coveted beauty essential and the solution to staying hydrated. Each season bkr releases limited edition collections inspired by runway trends in New York, London, Paris and Milan. Always BPA-free, phthalate-free, adorable and addictive. Welcome to your newest obsession.